Inanunsyo ng National Basketball Association o NBA at Cignal TV na magiging Official Broadcaster at Digital Partner ng NBA at NBA 2K League ang Cignal. Ito ay matapos magkasundo na i-extend ang multi year partnership ng NBA at Cignal TV.
Sa pagbubukas ng 2023-2024 Regular Season ng NBA sa October 25, mapapanood ang mga laro ng NBA Games sa One Sports sa Free TV at NBA TV Philippines sa Cignal TV's Ch. 262 on HD, Ch. 96 on SD.
Mapapanood din ang mga NBA Games, LIVE at On-Demand via Pilipinas Live App, kabilang din dito ang mga NBA locally-produced programs tulad ng "NBA Hype" at "1 of 1".
Ang Cignal TV din ang magma-manage ng NBA Philippines website na NBA.com/Philippines.
Mapapanood din sa NBA TV Philippines at Pilipinas Live ang NBA 2K League games sa susunod na taon, kabilang dito ang "THE BANNER CHAIN SERIES; Powered by AT&T" at "NBA 2KL 3v3 BLACKTOP Series." Ang Cignal din ang presenting partner ng NBA 2K League APAC Invitational Tournament na kung saang maghaharap-harap ang mga top players mula Asia-Pacific para makapasok sa 2024 NBA 2K League Draft.
"We’re excited to expand our relationship with Cignal at a time when there is incredible excitement around basketball and the NBA in the Philippines,” ayon kay NBA Asia director, content partnerships and direct-to-consumer Donna Reyes. “Through this collaboration, we look forward to engaging a nationwide audience while growing our digital footprint with Pilipinas Live as we provide avid Filipino fans and gamers with more ways to catch the excitement of the NBA and NBA 2K League through the channels and platforms they use the most," dagdag niya.
Ayon naman kay Cignal TV President, Jane Basas, “Our new deal with the NBA further solidifies Cignal TV as the leading sports content provider in the Philippines. Our breadth of distribution platforms from free-to-air, pay TV, web, socials, and soon, Pilipinas Live, gives Filipino basketball fans multiple options for getting the NBA content that they want, when they want. We are confident that our close collaboration with the NBA will continue well into the future.”